Accelerating Innovation – How Feature Release Cadence Skyrocketed

The Challenge: A media company (FantasyMedia) had implemented Salesforce solution for their Revenue Operations and Sales cycle management. They struggled with a slow and infrequent feature release cycle. Releasing only three major features per year hampered their ability to respond to market demands and frustrated their customer base, who were eager for new functionality. FantasyMedia needed a way to accelerate their release cadence without sacrificing quality.

The Solution: Success4ce Inc. consultants joined the client as a Senior Developer/Release Manager and spearheaded a transformation of their feature release process. Recognizing the need for a more agile approach, and implemented a series of changes, including:

• Agile Methodology: Introduced agile principles and practices, breaking down large releases into smaller, more manageable sprints.
• Cross-Functional Collaboration: Facilitated closer collaboration between product, development, and QA teams, improving communication and reducing bottlenecks.
• Automated Testing: Implemented automated testing procedures to ensure quality and speed up the testing process.
• Continuous Integration/Continuous Delivery (CI/CD): Implemented a CI/CD pipeline with Copado to automate the build, test, and deployment process, streamlining releases.

The Results: Within a year, FantasyMedia’s feature release cadence increased dramatically from 3 to 14 releases annually. This resulted in:

• 4.6x Increase in Feature Releases: A significant increase in the number of new features delivered to customers.
• Improved Customer Satisfaction: More frequent releases and faster delivery of requested features led to a noticeable improvement in customer satisfaction scores.
• Increased Market Agility: The accelerated release cycle allowed InnovateSoft to respond quickly to market changes and competitive pressures.