Sector: Nonprofit supporting Black farmers | Platform: Nonprofit Cloud | Integrations: WordPress, Mailchimp | Date: November 2025
The challenge
Freedmen Heirs Foundation, focused on supporting Black farmers, had no CRM to track donors, farmers, and project partners. Over 2,000 relationships were tracked manually across Google Sheets, Mailchimp, and Gmail, with no scalable way to manage donors, farmers, and funders in one place.
What we built
CloudSage led a full-cycle Nonprofit Cloud implementation:
- A custom object model for Farmers, Landowners, Funders, and Partners
- Migration of contact data from spreadsheets into Salesforce
- Web-to-lead integration with WordPress
- A Mailchimp connection for campaign automation
- Reports and dashboards, plus live training and full documentation
The result
- A centralized CRM adopted by the core team
- Improved stakeholder communication and fundraising readiness
- A foundation for future automation and impact reporting
What’s next
Automation · Impact reporting
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